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Thursday, September 9, 2010

Go For the Double Play...

Your customers will be attracted by our great line of sports prints, but don't underestimate the power of the supporting line-up. You can virtually double your sales by offering a special price on the purchase of a second print. 



Once you've got the sale on the first print, pitch a second. Listen to your customer. Did they mention an adorable grandchild or a new marriage in the family? Pitch what seems appropriate but you'll always win demonstrating our new photo letter art.

The Pitch
YOU - "I know your brother is going to love his locker room print. Is JOHNSON your last name too?" 
CUSTOMER - "No, It's SMITH."

Simply navigate to one of the family prints. Last names up to 7 letters long look great in the photo art. Use the initial print for longer names. Type in the last name and then enter a generic message like "Family is where your story begins." and then bring up the preview.

YOU - "This is one of our popular family prints. I've inserted a popular quote here, but like all of our hundreds of prints, you can add much more personalization...and since you already purchased ______, you can get a second for only ______." 

A popular discount is 2 for $79 (single matted) Remember a second print sold is a second opportunity to double mat and frame. 

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