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Wednesday, September 29, 2010
Thursday, September 16, 2010
Double your exposure, Double your sales - REALLY!
One of our top retailers had the opportunity to get a last minute extra booth very inexpensively for a big craft show. They had the staff and supplies and figured, why not? They hoped they might increase their sales by 50%. To their surprise they truly doubled their sales over the previous year when they had only one booth.
Have you ever walked a big craft show, saw something interesting, gave it a long look but didn't stop for whatever reason? Say you saw it again. You might just say OK. I have GOT to see what this is. Or have you ever gone to a show and never saw all of it. Extra exposure always helps.
We've also had reported jumps in sales when a second or third employee is added at a mall cart. Each work station with an employee almost doubles or triples the sales during that shift when the traffic is there to support it.
Our two highest perfoming carts last year had 4 workstations/computers with a minimum of 4 employees during busy shifts.
I'm not asking you to take a big risk and double all your overhead. But, if a prime opportunity presents itself you may be pleasantly surprised at the results.
Happy Selling!
Wednesday, September 15, 2010
Thursday, September 9, 2010
Go For the Double Play...
Your customers will be attracted by our great line of sports prints, but don't underestimate the power of the supporting line-up. You can virtually double your sales by offering a special price on the purchase of a second print.
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